MEET (Aunt) BRANDI, Founder

My name is Brandi and I have a confidence problem. I have a loving family, amazing lifelong friends, a job I am proud of, but my whole life I have been scared to put myself out there. As a result, I lack the confidence needed to take risks in my career. I am constantly looking for ways to improve my life that take my attention away from being present. I let perfection get in the way of being happy. And I shut down in situations that make me vulnerable to judgment.

I don’t want girls to grow up with this same fear. I don’t want them to worry about whether they have perfect grades to get their parents’ approval or to constantly be checking their phone for validation from friends on social media.

So I created BB Ties with my 16 and 14-year-old nieces, Caitlin and Claire, so we could be reminded of our most important values -  authenticity, gratitude, connection, and presence. My hope is that these simple intentions will bring more confidence to the women and girls around me, including myself. They are reminders for how we want to be.