(Aunt) Brandi needed a way to be reminded of her most important Core Values of courage, presence, connection and gratitude. So she recruited her 14-year-old niece, Claire, and 16-year-old niece, Caitlin, to be her interns for a summer with the goal to create knotted bracelets printed with simple intentions.

After many conference calls before work, research projects on elastic ties and brainstorming about fonts, BB Ties was born. Since then, Brandi has also developed training programs that help individuals find greater meaning in life.