In 2019, I embarked on a journey to deepen my connection with my core values: courage, presence, connection, and gratitude. To help keep these values at the forefront of my mind, I enlisted the creative talents of my nieces, 14-year-old Claire and 16-year-old Caitlin, as summer interns. Together, we envisioned a meaningful project: creating knotted bracelets adorned with simple intentions.
After numerous brainstorming sessions filled with laughter and inspiration, BB Ties was born. Our mission was to bring more purpose and intention into the daily lives of women and girls. Each bracelet serves as a gentle reminder of the values we hold dear, encouraging wearers to embrace their journey with confidence and clarity.
Since launching, BB Ties has expanded to include training and coaching programs that empower individuals to cultivate joy and fulfillment. We aim to inspire others to live with intention, nurturing their connections with themselves and those around them.
Join us on this journey of empowerment!
-Brandi Mason, BB Ties Co-Founder & Coach