(Aunt) Brandi needed a way to be reminded of her most important Core Values of authenticity, gratitude, connection and presence. So she recruited her 14-year-old niece, Claire, and 16-year-old niece, Caitlin, to be her interns for a summer with the goal to create knotted bracelets printed with simple intentions.

After many conference calls before work, research projects on elastic ties and brainstorming about fonts, BB Ties was born. As it turns out, these ties are needed by women, men, girls and boys of all ages. Learn more about why they are important to (Aunt) Brandi, Caitlin and Claire by clicking their stories above.